JOY-DRIVEN FINANCE: GEN Z’S SOFT SAVING STYLE

Joy-Driven Finance: Gen Z’s Soft Saving Style

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success followed an acquainted pattern: earn continuously, save strongly, acquire a home, and plan for retirement. Yet Gen Z is approaching money with a fresh point of view. Rather than focusing exclusively on lasting accumulation, this generation is prioritizing balance, wel

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